Automotive Industry In 2022
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The rampant digitalization of the modern world has completely penetrated the automotive industry. Over the past two years, the Covid-19 pandemic and its subsequent aftermath have changed the face of the industry, gradually reshaping the activities and products of the automotive industry. With the advent of 2022, a lot of changes are expected in the auto industry.
Here is a list of the main trends that are expected to be the main ones in the auto industry this year.
More electric vehicles on the road
Companies like Tesla have proven that electric cars are quite capable of replacing traditional fossil fuel vehicles in the coming decades. Other factors such as rising fuel prices, declining battery prices, narrowing the gap between the initial cost of electric vehicles and ICE vehicles, tightening emissions regulations, low cost of ownership of zero emission vehicles compared to their ICE counterparts, growing general awareness of environmental issues contributes to the growth of sales of electric cars.
Electric vehicles are likely to surpass conventional combustion vehicles by 2030. With that in mind, expect more new EVs to be released in 2022, leading to an increase in their share of the global automotive industry compared to 2021.
Demand for autonomous cars will grow
Another major change in the industry will come in the autonomous vehicle segment. The technology of such driving is becoming increasingly important and influential in the automotive industry. Several well-known automakers, mobile startups, and technology companies are working on autonomous driving technology. Expect significant improvements in this area and the launch of several autonomous vehicles this year.
Bigger functionality
Modern cars have a huge functionality in their cabin. Whether it's a mainstream model or an expensive luxury brand, new-generation vehicles are equipped with a wide range of features and technologies, such as driver assistance systems, safety, convenience, etc. Modern cars have become much more than just a vehicle. Rather, they have become a means of entertainment for many, with features such as video streaming, Wi-Fi access, and more.
Features such as massage seats, heated seats, games from the infotainment system, air purification, autonomous driving, and collision prediction are becoming more and more popular. Expect vehicle manufacturers to increase the number of features in their vehicles in the coming years in an attempt to make their products stand out from others.
Direct sales to clients
With the development of digitalization, consumers are becoming more accustomed to such a service as the delivery of goods directly to the doorstep. While it has become mainstream for consumer goods, groceries, and other general products, as well as large purchases such as a car, the coming years are likely to see this trend creeping in. Several transport companies have already begun to offer their products under direct access to the buyer - D2C business model.
This will lead to more car dealers moving to digital media and online sales. In general, the hybrid business model will be more deeply embedded in car sales. This will eventually be followed by a reduction in market share for conventional physical dealerships.
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